Son is Son hosted a football tournament in Milan last weekend.

Last Saturday, Son is Son went to Milan to host a 5-a-side football tournament featuring a special appearance by Rafael Leão.

The portuguese star's brand has been very active in the final stretch to 2024. Following a collaboration with Unknown T and the debut of its first magazine edition, Son is Son introduced a unique initiative.

The event took place at Via Ovada in Milan where several young people from the city turned up to try their luck. The winners had prizes waiting for them, such as exclusive Son is Son kit and a €1,000 cash prize, but they had to overcome the team capitained by Rafael Leão.

Photos by Laurent Bentil.

Previous
Previous

Pietá launches its first chapter of FW24 collection.

Next
Next

Running Clubs - the new way brands are communicating with their communities.